A Quick Overlook of Technology – Your Cheatsheet

Can Technology Fix the Problem?

It is not a surprise that there are always rifts between the marketing and sales department in business, in fact there’s a study that shows that those in marketing department aren’t happy with the level of communication from the sales department.

Is there something that can be done? Sincerely, this is not something that you leave your hope on chance since it can affect your business drastically. Generally, there’s a solution for this and the solution is a technologically based one – Celigo – the smart cloud integration platform as a service is an app for everything.

Communication and Collaboration Efficiency.

In fact, almost all issues that affect the marketing and sales people is lack of team work and efficient communication between the teams. In such cases neither of the team speaks together which can affect your business and hence you should look for viable solutions like Celigo – the smart cloud integration platform as a service is an app for everything, which operates like slack giving people a chance to interact over a structured channel.

Nonetheless, communication and team work is pretty much important as both departments depend on each other for profitability. Marketers might have all the content that sales people need to close deals. If the teams can collaborate in creating content then it is much easier for the sales team to close more deals.

Come together with an SLA.

It is essential that both teams are aware of their position. Therefore, a service level agreement is a great place to start – the document needs to be defined, monitored and measured. Have your team gather and come up with everything from the buyer personas to lead definition, end goals etc – feel free to use Celigo.

Nevertheless, you have to evaluate your SLA agreement over time. You can do this by using data and alanytics to set certain metric including revenue goals, the number of leads for marketing and customer conversion rate.

The buyer journey.

Once you’re done working on the SLA, you should get some spare time to define the buyer journey which is the journey taken from the time the product is purchased to the time it arrives at the customer’s house – this can done through the Celigo platform.

This is the most crucial aspect of sales, since most companies fail by giving the sales team the wrong information of a product or a repeat of what they have been hearing over and again from other sales team.

This is why you require to use Celigo – the smart cloud integration platform as a service is an app for everything, which integrates your sales and marketing teams.